It depicts a fictitious crusade waged by the executive arm of the religious community, which has its product deployed, for a fee, as advertising material on behalf of various market players (e.g. Bank of America), here in the form of light boxes. The prototype figure, adapted to reflect the current zeitgeist, is geared to reach an international audience of people from all walks of life and to get them to consume. Once a customer has been approved, the enhanced credibility of this seal of „quality“ and its use across all products serve to reinforce positive responses.

Laura & Manfred Menz